Summery
Techland’s recent launch of the My Apocalypse edition for Dying Light, priced at an astonishing $386,000, aimed to create buzz but ultimately failed to attract any buyers. Despite this marketing stunt’s lack of sales, Dying Light remains a significant success, with over 30 million copies sold and a new standalone game, Dying Light: The Beast, in development. The initiative successfully highlighted the franchise, showcasing its ongoing popularity within the gaming community.
Overview of the Collector’s Edition
Recently, Techland, the developer behind the popular survival horror game Dying Light, launched an extravagant collector’s edition known as the My Apocalypse edition. Priced at a staggering $386,000, this special edition included unique perks such as parkour lessons with the Ampisound free-running team and a custom-built zombie survival shelter. Despite its allure, it surprisingly failed to attract any buyers.
Insights from Techland
Paulina Dziedziak, Techland’s PR manager, addressed inquiries regarding the My Apocalypse edition. She clarified that it was primarily a marketing stunt designed to generate buzz around Dying Light. Dziedziak stated, “It did a great job of getting the game noticed,” but added humorously, “Nobody purchased it—thankfully, I guess!” This indicates that while the edition was eye-catching, it didn’t translate into actual sales.
The Success of Dying Light
Despite the lack of interest in this particular collector’s edition, Dying Light has been a monumental success for Techland. The franchise has sold over 30 million copies across its original release and subsequent titles. The ongoing popularity of the series has led to the development of a third standalone game titled Dying Light: The Beast, which aims to expand upon the existing universe.
Key Takeaways:
- Price Tag: The My Apocalypse edition was priced at $386,000.
- Contents: Included parkour lessons and a custom zombie survival shelter.
- Marketing Strategy: Described by Techland as a PR stunt that succeeded in generating media attention.
- Franchise Success: Over 30 million copies sold of Dying Light, indicating strong consumer interest in the series.
Conclusion
The ambitious My Apocalypse edition may not have found any buyers, but it certainly spotlighted Dying Light within gaming communities. As Techland continues to develop new content for this beloved franchise, fans can look forward to more thrilling experiences in future installments.
Looking for the best gaming tips and tricks? Join us on Discord where you can chat with fellow gamers, share your expertise, and stay updated on all things gaming!
